Things to look out for (just a few)

⦁ Does the product have information that will allow the customer to make a quick buying decision?

⦁ Need good listings:
⦁ Keyword driven titles, bullets or Secondary Indexed Field, keyword driven marketing copy, back-end keywords, long-tail keywords
⦁ No keyword stuffing, copy that ‘flows’ and quickly satisfies user information needs.

⦁ 5 second rule: a customer should have a base understanding of what your product does.

⦁ Need good description including tech-specs, warranty, A+ or Premium A+ content

⦁ At least 6 pictures: hi-res, 1000 X 1000 pixels, Zoom-able

⦁ Style Guide/‘Variation’/ String Strategy:
⦁ Have products from a family joined together.
⦁ Different length or color of the same sku

Conversion Rate is key (how many saw vs how many bought)