We call it the Raceway 6 Wheel eCommerce Model. A proprietary process to turn your products into winners on Amazon.
The Raceway 6 Wheels are:
- Consistent Product Availability – is your product available at all times?
- Compelling Product Content – does your product listing have the information that will allow the customer to make a quick buying decision? Does it have high resolution, zoom-able images? Is there enough marketing copy and/or technical specifications? What kind of warranty information do you have? In other words does it have great content that converts merely curious customers into a “Hey I want this product NOW!” customer.
- Product Content Quality – Can customers find your product on Amazon. What are the key search terms. Does your product show up in the top listings? Because if you are not, then your product is as good as not available at Amazon. (you may as well stay at home, curl up and die)
- Product Quality – Does your product deliver a consistent brand experience? How do customers perceive your quality? How loved is your product? How can you make more customers fall in love with your product?
- Product Pricing – Are you competitively priced?
- Continuous Product Audits and Optimization- ensuring that your products are winning at eCommerce at all times
We also do Opportunity Analysis to update you on evolving customer needs, what new product categories you can expand into and how you can magnify your presence at Amazon
- Data and Analytics: we collect all the data and do all the analytics to make your product successful. This is an extensive topic and we will provide more details on engagement
- Digital experience and Mobile: we make sure your listings are optimized for mobile consumption.
Raceway Consulting 