Product Content Quality

Can customers find our product? What is our Search Prominence? How well does our product rank for KW driven searches?

What can we do to improve search prominence?

• We can put together some search rank analysis and suggest content improvements.
• We can ‘sponsor’ listings to show up for KWs we ‘bid’ on
• We can do Banner ads for things like Holiday Season or Storm season.
• We can audit and optimize. Audit, Optimize, Repeat.
  Remember: Ranking well on KWs is especially important for new listings

Research Keywords early on in content creation process

Use keyword search tools like Google Keyword Planner, Moz, Scope…

Getting the title right is critical: correct keywords and keyword sequence are important contributors to rank
• Getting bullets or SIF next most important
• Need KW driven bullets
• It is important to get keyword phrases and sequences right for some partners
• Need Long Tail KWs for quicker conversions
• Backend keywords also critical to ranks: these include competitor info
• Adopt ‘KW Orientation’ for all content as Amazon and channel partners evolve to provide better search and ‘user intent satisfaction’ metrics.
• In summary this wheel ensures customers find us quickly and understand fast if our product solves their problem.