Do people like your product?
Do our products deliver a consistent brand experience?
What is the customer’s perspective of our product’s quality?
Ratings & Reviews provide an instant measure of (perceived) quality.
Reviews are crucial to ecommerce success.
“…On Amazon if you don’t have reviews, you don’t even exist.”
Need to actively generate reviews, ratings.
Amazon VINE
Need to remember: even an ecommerce magician cannot help products that consumers do not like. A good product is essential to success.
Respond to negative reviews immediately, specially for new skus
Raceway Consulting 